There could be many reasons for doing this. Heat could enhance the rate of floral development. This is a likely possibility as temperature increases have been recorded during bud development. It could also be used as a way of enticing pollinators, which can use the flower to warm up. This seems unlikely given its tropical habitat. Another possibility is that it helps disperse its odor by volatilizing the smelly compounds. In a similar vein, it may improve the carrion mimicry. Certainly this may play a role, however, flies don’t seem to have an issue finding carrion that has cooled to ambient temperature. Finally, it has also been suggested that the heat may improve fertilization rates. This also seems quite likely as thermoregulation has been shown to continue after the flowers have withered away.
Regardless of its true purpose, the combination of lifestyle, appearance, and heat producing properties of this species makes for a bizarrely spectacular floral encounter. To see this plant in the wild would be a truly special event.